Nathan Hartnett

AI Strategist · Entrepreneur · Builder

Real AI for
Real Businesses.

I build AI into real businesses — and show others how to do the same.

Helping business owners cut through the AI hype since 2024.

I'm not an AI researcher. I'm a business owner who uses it every day.

I run multiple e-commerce brands across Australia — rings, jewellery, wedding accessories, wheels. Every one of them runs on AI infrastructure I built myself.

I got tired of watching AI 'gurus' explain tools they'd never actually deployed. So I started documenting what actually works — the wins, the failures, and the stuff nobody tells you.

Now I help other business owners do the same. Practical AI. Real results. No hype.

7+
Brands
Built
Not theorised
100%
AI-assisted operations

Practical AI for business owners who want results.

YouTube & Content

Real use cases, plain English. Every video is a lesson from something I've actually built and deployed.

AI Consulting

I help businesses implement AI agents, automation, and systems through Allhart AI. Custom builds, not off-the-shelf.

Newsletter

A weekly look at what I'm building, what's working, and what's not. No fluff.

The Real AI Newsletter

One email a week. What I actually did with AI. What worked, what didn't.

No spam. Unsubscribe anytime.

Work With Me

If you're a business owner who wants to implement AI properly — not just play with ChatGPT — let's talk. I work with a small number of clients through Allhart AI.

Visit Allhart AI
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